In contrast to the existing showroom, a store with the concept of lifestyle (lifestyle showroom) is intended specifically for middle and upper consumers.
"Its a form of our services closer to consumers. Consumers are happy to Mall could easily buy a car, a variety of merchandise and accessories here. "Said Muhammad Al Abdullah, Managing Director of Chrysler Indonesia.
At the outlet area of 125 square meters, the consumers can directly purchase a variety of official merchandise asessoris and Dodge, Chrysler, Jeep and Mopar. And there are about 350 types of goods sold in these outlets.
"Especially for today and tomorrow we give 20% discount on accessories and 30% for Merchandise. And we guarantee all items sold here are genuine, "said Rieva Muchin, Chief Marketing Officer Chrysler Indonesia.
Once inside the booth was plastered Jeep Wrangler Arctic that has been modified with Mopar accessories. The interface looks more macho with the installation of Tubular Side Step, Stop lamp Guard, Black Tire Cover Tire Series and Off-road.
On the left side of the displayed merchandise, ranging from handkerchiefs, socks, jackets, bags, and others. While at the rear and right side, sold a variety of accessories ranging from Black Door Sill Guard, Grille, snorkle, Alloy Wheels, Heat Reduction Hood and others.
In accordance with the concept of lifestyle in this showroom, when the opening seen some top celebrities present. Call it, Sophia, Vicky Shu, Mike Lewis and Rossa, a singer who drives a red Jeep Grand Cherokee.
source: dapurpacu.com
